Hey!

I was a little sick this week, so I’m writing this newsletter edition in quite a pinch.

Sooo you’ll probably receive it in 2-3 hours of me actually finishing it.

Today’s topic: Frames.

A frame is how you package your power, authority, strength, information, and status.

But why should you care?

Ehm… you do remember some sales call that went poor, right?

This is the antidote.

So here’s my promise…

If applied correctly, you WILL close every qualified call SUCCESSFULLY

Let’s build a solid foundation

The primal brain wants information a certain way—simple, clear, non-threatening, and above all, intriguing and novel.

But almost no one appeases that little brain on a sales call… ouch.

You try pitching, the client listens, and if you’re good enough - he’ll buy you.

STOP DOING THAT.

Instead, analyze frames and always be on top.

How to break the Power Frame

A power frame is one that the macho CEO like to use… and quite typical if you do high-ticket offers.

But they are the easiest to control ;)

Simply…

1. Perpetrate a small denial

2. Act out some type of defiance.

Small acts of denial and defiance are enormously powerful frame disrupters. They equalize the social power structure and then transfer all that power to you.

But then… they are also those nasty cunts that loooove numbers and don’t give a shit about anything else… these are called Analyst Frames.

The analyst frame filters your deal like this

1. It focuses on hard facts only.

2. It says that aesthetic or creative features have no value.

3. It requires that everything must be supported by a number or statistic.

4. It holds that ideas and human relationships have no value.

You deal with them by telling compelling stories.

A good story should be:

1. Brief, and the subject must be relevant to your pitch.

2. You need to be at the centre of the story.

3. There should be risk, danger, and uncertainty.

4. There should be time pressure—a clock is ticking somewhere, and there are ominous consequences if action is not taken quickly.

5. There should be tension—you are trying to do something but are being blocked by some force.

6. There should be serious consequences—failure will not be pretty.

But what about you? What frames could you apply?

Here are some:

The Prize Frame

Reframe everything your audience does and says as if they are trying to win you over.

The Time Frame

You decided how long the meeting lasts.

The Intrigue Frame

Nothing will freeze your pitch faster than allowing your audience to grind numbers or study details during the pitch.

So, now you have a good basis to understand the main part of the email…

STACKING FRAMES

This is a deadly combo, and you’re almost certain to get that sweet invoice paid:

Start with the intrigue frame (introducing something the target is sure to want—but

cannot get right now)

Then a prize frame.

Then a time frame.

Then the moral authority frame.

The latter is super simple. You simply show you’re the expert. Nothing complicated

After all of these shenanigans…

The brain of the prospect turns off, they see you as the Messiah and you’re good to go.

But that’s a very brief overview ;)

Will you want to use that? Your choice…

But one of my clients paid $150 for a short 40-minute call where I explained everything I know on this topic…

And taught him the way of selling WITHOUT selling.

Easiest pocket-money of my life!

Are you interested in learning more or you’ll babble around?

Lemme know by replying ;)

[I am currently taking 2 people for a Frame 1:1 Masterclass]

P.S I always read your feedback. So don’t be shy: share your thoughts or what you’d like me to write about🤠

P.S.S If you liked this edition, tell your friends! I want to give value to as much people as possible, so don’t be THAT guy ;)